RedRecords is an innovative new label partnership between leading travel and lifestyle company AirAsia Group and Universal Music Group, the world leader in music-based entertainment. The label is focused on signing, developing and breaking new Asian artists and elevating Asian pop (affectionately dubbed ‘A-Pop’) globally to new audiences around the world.

Based in Kuala Lumpur, RedRecords provides the following services: Artist Development, Artists & Repertoire, Music Distribution, Marketing, Artist Management and agency services.